Jun. 15, 2026
In Ningbo in June, the wind is strong and the tide is surging. On June 3rd, a group of Chinese and foreign media reporters, organized by the State Council Information Office and the Zhejiang Provincial Information Office, entered this coastal city. Reporters from more than 20 domestic mainstream media organizations, including CCTV, Xinhua News Agency, and Guoxin.com, as well as foreign media from countries such as the United Kingdom, France, Italy, Japan, and Singapore, gathered here to conduct in-depth visits to three highly representative manufacturing enterprises in Ningbo. Soundking Group is one of them.
In the morning, the visiting group arrived at the headquarters of Soundking Group. Chairman Wang Xianggui, Executive President Chen Zhong, and other company leaders warmly welcomed the guests who came from afar. The visiting group first entered the lobby of the group's administrative building and gained a deep understanding of Soundking's development philosophy, corporate culture, and vision. "Four zeros, seven necessities, nine degrees", "Today's efforts, tomorrow's glory" - these corporate creeds embodying the spirit of struggle, as well as the numerous national honors won by Soundking, left a deep impression on the reporters present.
Subsequently, the delegation entered the world-class audio and video intelligent technology museum, covering a total area of 12,000 square meters. Here, the cutting-edge technology and high-end products of the Soundking Group in the field of audio and video integration were showcased. The internationally renowned brands under its umbrella - UK's CADAC (Cadac), Germany's KLING & FREITAG (K&F), UK's Studiomaster (Recording Master), and UK's Carlsbro - were all presented. The sound system, similar to that used in the Spring Festival Gala, played on site made the reporters exclaim, "It gave me goosebumps." As one of the first selected enterprises for the "Immersive Sound Cultural and Tourism Ministry Technology Innovation Center" nationwide, Soundking also invited everyone to experience the internationally advanced and domestically unparalleled immersive sound technology. The reporters present were extremely amazed. In addition, the delegation focused on observing a series of cutting-edge technology applications, including Soundking's IoT ecosystem, smart command center, CinemaKing® 360° smart immersive XR studio, AES67 audio ecosystem, smart audio and video system, and LED-dedicated AI power distribution detector. Chinese and foreign media highly praised Soundking's achievements in intelligent technology and system integration! At the same time, the porcelain vase sound system as a souvenir in a corner of the exhibition hall attracted a crowd, with many media expressing amazement at the fusion of ceramic craftsmanship and acoustic technology.
After leaving the Science and Technology Museum, the visiting group continued to explore the Soundking Immersive Sound Smart Theater. Here, poetry recitations and dynamic music intertwined, allowing Chinese and foreign media reporters to experience a 360° auditory "wraparound" immersively. A female vocal performance segment compared the differences between traditional sound mixing and immersive sound, with the former being thin and the latter being transparent and layered, truly allowing the reporters to experience the "visibility" of sound.
Finally, the visiting group arrived at the Soundking Immersive Sound Multi-functional Smart Gymnasium. The reporters deeply perceived Soundking's full-scenario ecological layout supported by system integration capabilities and driven by innovative applications, and truly appreciated the leading strength of China's intelligent manufacturing.
After the visit, the press corps conducted an in-depth interview with Wang Xianggui, Chairman of Soundking Group. Focusing on enterprise development and independent innovation, Wang Xianggui said, "Ten years ago, we initiated a major strategic transformation and embarked on the path of technological leadership. Now we are developing in diversified fields, and our well-established industrial chain is our advantage in facing the market."
This visit is not only a national recognition of Soundking's comprehensive strength and industry status, but also a splendid appearance of a national brand on the world stage. Starting from a humble beginning of 20,000 yuan in 1988, Soundking has been ranked 14th among the top 225 companies in the global professional audio and instrument industry by the internationally authoritative magazine "Music Trades". From serving major national projects such as the Beijing Olympic Games, Shanghai World Expo, the 1993 military parade, Hangzhou Asian Games, Hangzhou G20 Summit, Xiamen BRICS Summit, and CCTV Spring Festival Gala, to being awarded dozens of national platforms and honors such as "National Enterprise Technology Center", "National Demonstration Base for Culture and Technology Integration", "National Single Champion in Manufacturing", and "AAA-level Famous Trademark Brand", Soundking has always adhered to the principle of "Let the world hear China's voice" and contributed to the Chinese path to modernization with high-quality development!