About Us Category:

Soundking was found in 1988. After 33 years of development, Soundking has become one of the leading enterprises in the industry of AV intelligent integration globally. The company integrates R & D, production, sales, engineering design & installation, operation & maintenance as a whole of the turn-key projects and one-stop service. It has become the first holistic solution provider and service provider of AV intelligent system with independent intellectual property rights both at home and abroad.

The company was conferred “Soundking’s Industrial Innovation Demonstration Base” by Global Innovation Network of United Nations Industrial Development Organization. The company has been awarded the National Corporate Technology Center, the Academician Workstation, the State-level Post-doctorate Workstation, the National Culture Industry Demonstration Base and the National Key Enterprise of Culture Export among all other scientific research platform and honor conferred by multiple national ministries and committees. The international authority ranks Soundking as the 16st in Top 225 in Global Pro-audio and Music Instrument industry.

Soundking has served five major world’s top events, which are 2008 Beijing Olympic Game, 2010 Shanghai EXPO, 2011 Xi’an International Horticultural EXPO, G20 summit and Xiamen BRICS conference. Soundking provided AV connection system to 38 Olympic venues in association with the Olympic Organizing Committee which was acclaimed as “Olympic Lifeline”. In collaboration with Shanghai EXPO committee, Soundking is the specified sound system supplier to six major venues of 2010 Shanghai EXPO including China Pavilion and Theme Pavilion etc. In 2011, Soundking again was specified by the Xi’an International Horticultural EXPO Organizing Committee, to supply loudspeakers to 2011 Xi’an International Horticultural EXPO as a global exclusive partner.

In 2016, in cooperation with the Organizing Committee of the G20 summit, German K&F speakers provided sound systems for several main venues, presenting a distinctive splendor to the world. In 2017, in cooperation with the Organizing Committee of the Xiamen BRICS conference, the UK Cadac mixer and German K& F speakers escorted the Xiamen BRICs conference. As a designated PA brand by China Central Television, Soundking has served CCTV Spring Festival gala for four consecutive years (2018, 2019, 2020, 2021)!

Soundking possesses a strong diversified brand mix and owns brands in China and abroad which are: outstanding brands in the industry – China Soundking; global mixer brand, the “Rolls Royce” in the mixer -- Cadac of UK; German K&F -- world premium speaker brand – Kling&Freitag; Mid&Hi-end professional sound brand -- Studiomaster of UK; Mid&Hi-end musical instrument brand -- Carlsbro of UK; PGS of US professional AV high-end brand; Italian lighting brand Staar and Australian high-end intelligent digital optoelectronic system brand Monarc, which have formed a multi brand and diversified product development strategy to realize brand globalization of a brand market value of 4 billion.

As an international corporate, Soundking has R&D bases in UK, Germany, Australia and the United States, as well as innovative creation centers in Beijing, Shanghai and Shenzhen. It has a R&D force of more than 300 people both in China and abroad composed of scientific and technological talents, doctorates and experts in different fields across digital electronics, digital audio, software, etc.

With an investment over 100 million yuan, Soundking has built a complete and extensive whole-industry hi-tech AV demoroom accentuating product experience, with an area of more than 10000 square meters. We have built an AV intelligent science and technology museum of 3000 square meters incorporating AV display and application of the whole-industry chain; a multi-functional Dolby-Atmos theater experimental base with an area of 1000 square meters integrating film, theater and conference; an AV & stage art technology comprehensive experience museum with an area of 3000 square meters integrating the application of audio, lighting, electronics and stage art new technologies; International advanced large-scale full anechoic room to test speakers, along with various recording studios and other professional sound laboratories. We have exhibition and experience centers across 10 provinces and cities to serve the local market and customers, respectively in Beijing, Shanghai, Guangzhou, Hunan etc.

Over the past 33 years, we have persisted in scientific and technological innovation, owned independent intellectual property rights at home and abroad, obtained more than 400 utility model and invention patents at home and abroad, which strongly promoted the proportion of Soundking's independent intellectual property rights and core technologies.

Three national general technical standards, namely 'general specification for digital mixer', 'performance and test methods for line array loudspeaker system' and 'main performance test methods for cinema loudspeaker system', are drafted and formulated by Soundking, which have been approved by relevant statutory departments and have been promoted nationwide.

We have over a thousand regular accounts across more than 90 countries and regions worldwide which has been growing continuously year by year.

Soundking’s vision: to build a reverential first-class multinational corporate with strategic partners in the form of stakeholders and destiny community.


Company introduction



Soundking is a globalised industrial Group focusing on engineering, production, marketing and installation of pro audio, digital cinema and other live performance related equipment.
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Address: Ningbo City, Zhejiang Province integrity Road 818 Zip code:315140 Tel:0574-88235195 E-mail:Sales@soundking.com
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